On April 2, 2018, Alibaba Group reached a strategic cooperation with the Japanese game company Hit-Point, and obtained the license to exclusively publish its phenomenally popular mobile game Travel Frog in the Chinese mainland. Officially announced that this affects countless users concerned about the "frog" came to China.

UEK has teamed up with Alibaba to create a "Travel Frog" anti-lost backpack

This "Travel Frog" came to China. UEK× Ali Reunion × Ali Fish, combined with the public security system and the public welfare activity of "Baby Come Home", jointly created the "Travel Frog" anti-lost schoolbag.

The hope is to bring more missing children home. According to incomplete statistics, about 200,000 children go missing in China each year, mostly due to poor parental supervision. Together with Alibaba, UEK hopes to provide more ways for children to grow up safely and healthily. Use the anti-lost schoolbag, so that the children have more space for activities, to give the safety of children more security.

In this public welfare action of "Baby Go Home", UEK will cooperate with public welfare crowdfunding, Ali reunion and other channels to make efforts for more lost children, and also hope that more parents pay attention to the safety of children, so that all the babies can go home safely.