Company Profile

Company

Guangzhou aotaixin Technology Co., Ltd. was established in 2014, integrating R & D, production and sales. UEK is the main brand of the company. Through in-depth study of children's use habits, UEK has developed children's schoolbags, stationery, educational toys and other professional and interesting products. With an overall value of nearly 500 million, the brand has been ranked top 1 in children's schoolbag industry for many years, covering online and offline channels and selling to the international market.

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Design Center

Design creation

UEK mainly carries out product appearance design based on original IP and graphics, which can open up the gap with the same category in the market and form brand differences. Now we have more than 40 pattern copyrights and product appearance patents, such as package design and pattern design.


Industrial Chain

High quality whole industry chain

UEK has a professional, excellent and stable product design, production and sales chain system to provide users with cheap, fast and high-quality all-round services.

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Brand History

Brand

Today, the story of UEK continues                        2021
2021                        UEK, together with Tmall、 China National Institute of Standardization and SGS established the Children's Spine Protection Alliance
Released the White Paper on Children's Spine Protection and Children's Schoolbag Social Organization Standard                        2021
2021                        Obtained China National Institute of Standardization spine protection certification  
Obtained German IGR spine protection certification                        2021
2020                        UEK ranked TOP1 in Tmall category of maternal and infant toys
Offline distribution stores up to 1200 plus                        2020
2020                        Cooperated with authoritative orthopedic expert Chao Jiang
Created a light tide spine protection children's schoolbag system                        2020
2020                        Obtained new utility patent certification
UEK flagship store won the annual best breakthrough award of tmall maternal and infant industry                        2019
2019                        United with Ali to launch the first international co branded product: ugly doll series
Established UEK spine protection laboratory                        2019
2018                         The first foreign order was signed and UEK officially sold to the international market
Winning the annual most potential award of tmall maternal and infant toy industry                        2018
2017                        Enter the first distribution store and lay out offline
Enter the first distribution store and lay out offline                        2017
2015                        Ranked top 5 in Alibaba industry and won the honorary title of high quality supplier
UEK brand established                        2014